Breaking Bad … and reimbursement

Breaking Bad … and reimbursement

A friend (not a health PR) recently posted a funny cartoon about Breaking Bad on Facebook. “Breaking Bad anywhere but America edition” shows Walter White sticking to teaching chemistry after discovering the cost of his cancer treatment would be covered by the taxpayer.
After seeing it, I got curious to know what the chances were of [...]

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Health misinformation can kill

Health misinformation can kill

Many children in Wales are ill with measles and there could be deaths in the current outbreak.
Nearly 600 cases have been confirmed so far. How did the outbreak happen? Could it be linked to events 15 years ago?
At that time, the combination of a vocal, misguided clinician and a lack of public trust in Government [...]

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What can healthcare learn from football?

What can healthcare learn from football?

“Football is not a matter of life and death … it’s much more important than that.” So said former Liverpool manager Bill Shankly. In a recent BMJ article, keen amateur footballer Professor Alex Clark argues that the beautiful game often scores more highly than healthcare when it comes to introducing interventions.
Football and healthcare (and health [...]

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ESC2012: Comparing apples and pears

ESC2012: Comparing apples and pears

It’s been interesting to see some of the news coming out of this year’s European Society of Cardiology meeting. Held in Munich last weekend, it’s now the world’s biggest cardiology congress and attracts a whopping 28,000 delegates. Here are some of the health PR stories which caught my eye:
Apple-shaped or pear-shaped? Even if your BMI [...]

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The potential dangers of a low-carb study

The potential dangers of a low-carb study

Have you noticed how our society is obsessed with dieting? Not just those of us that work in health PR! Scientific studies of diet can generate big headlines, especially when the benefits, or otherwise, of low carbohydrate diets are investigated.
A dietary study published recently in the BMJ was widely covered in the UK and around [...]

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Five steps to issues management success

Five steps to issues management success

In health PR, we’re often asked for help in communicating a difficult or challenging piece of news. If that is something that you need to do, consider the following five steps:
1. Get internal stakeholders aligned. To get the project off on a firm footing, think carefully about all the internal stakeholders that could be involved, [...]

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Three leading UK health publications publish joint attack on Government policy

Three leading UK health publications publish joint attack on Government policy

http://bit.ly/wqeh7W

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Four ways to survive the Wikipedia blackout

Four ways to survive the Wikipedia blackout

1. Head to the British Library to randomly browse health periodicals
2. Crowd-source your health pr statistics from two people coughing on the bus
3. Visit an offline doctor for a diagnosis
4. Reference from Encyclopaedia Britannica 15th Edition, 1989*
* http://bit.ly/wG0dh1

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Are you mapping the online environment as part of your communications campaign?

Are you mapping the online environment as part of your communications campaign?

If not, why not? You’re missing out on lots of opportunities to promote your brand.
The regulatory environment in healthcare pr is tighter than ever, this can mean fewer chances to communicate with your stakeholders.
When an opportunity arises, you need to make sure you get the maximum return. One area the industry isn’t taking seriously enough [...]

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Looking at the media landscape in type 2 diabetes

Looking at the media landscape in type 2 diabetes

A health pr-focused article I wrote for Communiqué recently – what are the three steps to media success for health stories? Looks at the reporting of T2D stories in depth and the key drivers of media coverage:
Oxygen T2D media analysis

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